Aberaeron Primary School

Aberaeron Primary School

School name: Aberaeron Primary School

County: Ceredigion

Headteacher: Catrin Thomas

Number of pupils: 211



Aberaeron Primary School’s young entrepreneurs


“Promoting entrepreneurship has always been very important to us as a school. Not only because like all good Cardis we want to take advantage of any opportunity to make a penny or two, but, the town has several succesful independent businesses, some of which are famous throughout Wales and beyond.”

Headteacher Catrin Thomas

Behind every good business there are able and dynamic entrepreneurs, and trying to take advantage of this expertise was the original inspiration behind the idea of pupils developing an understanding of business and enterprise.
For years now, the school has organised a 'mini-enterprise' day (a kind of 'Dragon's Den' meets 'The Apprentice') during the summer term where pupils have the opportunity to borrow £5 from the school to create a business on condition that they pay back the £5 out of their profits.
Pupils must prepare a business plan and then try to sell as much as possible in two hours to the school community as well as pitch their business idea before the judges! The competition is judged by local business people, and last year it was the manager of the Harbour Master who had the formidable task!
The competition has gone from strength to strength and last year there were over 30 businesses participating, selling a wide range of goods from sweets to jewellery, to items made out of driftwood and 'mocktails'.


It is this competition which spurred the school to start its own business. Pupils at the school have been running a company called 'Creu Aeron Creative' for the past 8 months. The company was established by the school council in 2015 and is now being run by a management board led by the current school council.
The business initially started by selling Christmas and greeting cards and bags for life which have been designed by the children and printed by local businesses.
The business has now expanded to sell aprons and prints. Rather than just selling to parents, pupils saw the potential of selling to the visitors who annually flock to Aberaeron.


Many businesses in Aberaeron have agreed to sell the stock and with their help, as well as sales at events such as the annual fish festival, the school has made over £1,000 profit during the first year.
In the wake of this success, the pupils have sought advice from local entrepreneurs and created a four year business plan which includes a marketing and advertising strategy!
The success of the business has been approved by The Enterprise Troopers competition which is part of Big Ideas Wales. The school has reached the national finals two years in a row and has also won the National Award for 'business engagement'.
“Without a doubt, the experience of running a business and selling goods that people want to buy, even those who aren’t related to them, has caused great excitement among the pupils,” said headteacher Catrin Thomas.
“But more than this, we as a school can see the enthusiasm that is being generated by pupils taking part in activities which are slightly different from the norm has caught their imagination.
“After all there is nothing like earning good money for a hard days work as an incentive to continue the effort - an attitude pupils have developed towards their business and consequently their learning!”

  • If you are interested in buying goods from 'Creu Aeron Creative' please contact the sales team at 01545 570313!



Local Authorites Swansea-Abertawe Neath Port Talbot - Castell Nedd Port-Talbot Ceredigion Carmarthenshire - Sir Gaerfyrddin Pembrokeshire-Sir Benfro Powys

ERW is an alliance of 6 local authorities governed by a legally constituted joint committee. Its aim is to implement the agreed regional strategy and business plan to support school improvement.